While scrolling through Mulin Blog, I stumbled across an article discussing a new position opening in newsrooms across the country: an audience engagement editor.
Now, I am sure you had the exact same question I had...
What is an audience engagement editor?
An audience engagement editor is hired to "build a team devoted to using search, social, and other strategies to draw more people to our news articles and editorials." The position is part marketing with a journalism spin. Another big portion of this job is managing and reaching the news station's audience through social media.
As I have mentioned before, I am pursing a career in public relations. This new position sounds like a great way for journalists, advertisers, and public relations professionals to partner together. This position will allow journalists to gain more insight into their audience.
Mass Communications departments across the nation must begin to train students to be able meet this need within the journalism field.
No comments:
Post a Comment